Cannes Lions Print Ad Winner 2008

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In India, every year 1.1 million unborn baby girls die before they are born.

A disturbing print ad to raise awareness of female foeticide from Contract Advertising Mumbai, for The Aadhar Association’s, Stop Female Foeticide campaign, has won the Cannes Lions Award 2008.

Here’s the ad:

cannes-winner-aadhar-association-female-foeticide